As a Community Manager and Content Strategist, I've honed my marketing skills on the grindstone of Social Media for years. These are but a few choice cuts from a body of work spanning thousands of tweets, innumerable images and plenty of posts.
Copenhagen Airport: Married Before Takeoff
Copenhagen Airport is more than Scandinavia's largest travel hub. It is also an internationally renowned shopping mall, serving everything from hotdogs to haute couture. As such, the mission for me as Content Strategist was to illustrate this comprehensive selection in ways that would make a splash and spread the good word: that Copenhagen Airport is a lifestyle airport. The CPH Moments campaign was a premier product of that mission. Think of it as "Pimp My Trip". Surprising a deserving traveler each episode, this video series shone a light on the upscale capabilities of the airport, while brightening the day of a traveler and building some serious brand love. The overwhelmingly positive response from travelers said it all.
DFDS: Moved by People
A truly transformative piece! Part of the Moved by People campaign, this piece is a retrospective on a group of people that has moved DFDS in the most literal sense for 150 years. The larger campaign spanned all digital media, but Facebook, Instagram and Twitter were where I contributed most.
Dr. Terry Wahls: Advice from the Doctor
A small but spicy content hors d'oeuvre. One example of hundreds of pieces I created for the good Dr. Wahls.
Bonus info: A French connection lies in the fact that The Sun King, Louis XIV, enjoyed black pepper to the exclusion of all other spices. Due to his exceptional influence and the cultural cachet of French cuisine, it became the most prominent spice in all of western culture. Salt's perfect partner.
Copenhagen Airport: Infographic
With the audience of Copenhagen Airport being somewhat of a nerdy crowd (much like myself), infographics and diagrams explaining the many intricacies of this complex travel hub were always popular.